What is property journalism? How is it relevant to people? It is best understood through its stakeholders, skills, challenges, and purpose.
Stakeholders of this discipline include people, corporations, and governments. “Why do I want to write on property?”, an editor asked me at the start of my property journalism journey in 2010. It is boring. I replied, everyone needs a place to live in. Just as a craftsman can carve a dead piece of wood into a musical instrument that produces beautiful music, a writer can make the obvious look innovative.
Defining property journalism
People need information to make informed decisions on the sale and purchase of properties for investment and for their own use. Corporations need places to conduct their business activities and to establish their brands. Governments have housing and economic policies that influence demand and supply for real estate. Property journalism and its stakeholders exist in an ecosystem where they are interdependent of each other.
What skills produce good property journalism? Research, communication, and language skills are important. Property journalism is about causes and effects. The present is the result of past events. The future is determined by the present actions. We can understand various causes and their effects in various disciplines through research. With communication, we can gain insights from experts and convey those ideas effectively to our audience. With language skills, we can deliver stories that are correct grammatically, structurally, and stylishly.
Challenges in property journalism
Property journalism is a challenging discipline to pursue. We present topics such as development reviews, area studies, industry developments, public policies, and design. However, it is fulfilling. We contribute towards home ownership empowerment, financial independence, and nation-building.
Characteristics in property journalism
Development reviews are studies of property plans and their characteristics. This includes gross development value of the development project, development and neighbourhood facilities, and accessibility infrastructure. Unit layout configuration includes land area, built-up area, and number of bedrooms and bathrooms. Studies of interior design elements include space, lines, form and function, light, colour, textures, and patterns.
Area studies take on a macro perspective of a neighbourhood. This includes a study of the neighbourhood’s history, general valuations of various types of properties, town planning information, and transportation infrastructure.
Industry developments include advances in property development. They include construction techniques and sustainability measures for the built environment and legislation governing professional real estate professionals. In addition, public policies that affect construction, housing, transportation, tourism, and other industries have direct and indirect impact on the property development industry.
Property journalism can empower teachers to buy their own homes, enable developers to contribute towards nation-building, and educate people to achieve financial independence. It serves a good purpose. This purpose drives me to remain in the industry, as it provides me the opportunity to inform and educate. Property journalism has the potential to improve people’s quality of life by helping them to understand the significance of the places that they live, work, study, and entertain within.
This article was first featured by Telum Media on 21st January 2020 and presented to the Malaysian media community. Interested to learn more about real estate? Check out our portfolio or contact us to learn more!