Real Estate Marketing Short Course

About this Course

Real estate marketing is challenging because prospective buyers and investors are well informed of developments in the real estate industry. Building awareness, interest, desire, trust, and confidence is challenging in this digital age of social media and mobility. Therefore, the development of real estate marketing expertise is critical in the business of real estate.

This real estate marketing short course covers the principles of marketing, value creation strategies, and real estate communications. The course covers property development, marketing strategy, branding, research, and media coverage.

This course is designed to benefit real estate professionals, such as agents, project managers, and professionals from marketing, communication, and senior management portfolios.

Course Modules

8 hours / 2 days

Principles of marketing

  • Marketing: Creating Customer Value and Engagement
  • Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  • Analysing the Market Environment
  • Managing Marketing Information to Gain Customer Insights
  • Consumer Markets and Buyer Behaviour

Basics of marketing

  • Business Markets and Business Buyer Behaviour
  • Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  • Products, Services, and Brands: Building Customer Value
  • Pricing: Understanding and Capturing Customer Value
  • Marketing Channels: Delivering Customer Value
  • Advertising and Public Relations
  • Personal Selling and Sales Promotion
  • Direct, Online, Social Media, and Mobile Marketing

Value Creation Strategies

  • Real Estate Industry in Malaysia
  • Property Development – The Way Forward
  • Branding and Marketing
  • Green Buildings

Real Estate Communication

  • Research on Statistics, Property Market, and Policies
  • Town Planning and Area Studies
  • Product and Design Studies
  • Branding Property Awards
  • Real Estate Editorials