Real estate marketing is challenging because prospective buyers and investors are well informed of developments in the real estate industry. Building awareness, interest, desire, trust, and confidence is challenging in this digital age of social media and mobility. Therefore, the development of real estate marketing expertise is critical in the business of real estate.
This real estate marketing short course covers the principles of marketing, value creation strategies, and real estate communications. The course covers property development, marketing strategy, branding, research, and media coverage.
This course is designed to benefit real estate professionals, such as agents, project managers, and professionals from marketing, communication, and senior management portfolios.